How to Succeed in Social Media –Tips for experts in environmental change
7 February 2023
Social networks are a space where we can find potential readers, people who can connect with our information, with our research. The important thing is to know where they are and how do we get to them?
The IAI, in alliance with Latinoamérica21, organized a workshop on social networks with Pablo Montaño, a political scientist specialized in environment and sustainable development. At the workshop, the IAI community was able to receive practical advice based on the hands-on experience of Montaño, who has contributed to the success of several social media campaigns.
Practical tips shared with the IAI’s community included:
- Social networks are a tool for what we want to happen outside of the virtual space.
- There is no "general public"; we must consider: What do I want to communicate? To whom? What for? How do I want to communicate? Where should I communicate?
- Beyond communicating, social networks are a space for emerging projects, friendships, opportunities, movements, perspectives and allies..
- The question to respond is: Why should I care? We must speak based on what matters to us.
You may view the recording of the workshop here: https://youtu.be/OynWy2b0uDc